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Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
Publisher: Harvard Business Review Press

Nov 26, 2013 - This article is based on Niraj Dawar's book TILT: Shifting Your Strategy from Products to Customers (Harvard Business Review Press, November 2013). Dec 5, 2013 - Book review of TILT: Shifting Your Strategy from Products to Customers (2013). Through his Baer believes that if you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Posted on December 5, 2013 by Jason CJ. If you think the answer is your superior products, think again. Nov 24, 2013 - Tilt: Shifting Your Strategy from Products to Customers by Niraj Dawar. Products are important, of course. Nov 22, 2013 - It helps predict which customers will buy what next. Shifting your strategy from products to customers”. 6 days ago - Några viktiga böcker som lyfter fram kundperspektivet på ett föredömligt sätt är emellertid “Blue Ocean Strategy” (BOS) och “Tilt. ~Authored by Niraj Dawar, Professor at Ivey Business School, published by Harvard Business Review, 2013~. Aug 19, 2013 - Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? It adds context to build relevancy in customer interactions.