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Advertising Concept Book Pete Barry
Publisher: Thames & Hudson

Random ad concept - but the sale is for real. 20 Economist mock-ups for Pete Barry's “The Advertising Concept Book”. This advertising concept further solidified the memorable qualities of the Cutie brand. When's the last time you wanted to thank an advertising person for writing an ad -- a piece of communication so interesting or funny or amazing or eye opening that you made a point to remember it, and maybe even go online and show it to your friends? The fruit and cutie-pie children. That's the kind of work, whether it's in traditional media, new media, . "The Advertising Concept Book" by Pete Barry and Steve Montgomery. "When Advertising Tried Harder" by Lawrence Dobrow. Posted on April 14, 2009 | 1 Comment. It's just me messing around with a concept. Disclaimer: The advert above is not part of any official campaign undertaken by Exclusive Books or their advertising agencies. Just something to think about while I wait for approval on the flags and go ahead with the business cards. An award winning print ad for Mercedes has been included in the 'Advertising Concept Book' and has been used and adapted to show the process of reductionism.